Routines can easily become ruts, especially at a trade show. It's very easy to do, especially if you always go to the same shows, display in the same location, use the same graphics and literature, and go through the same sales spiel. To be successful, it requires pushing boundaries and changing things up. Unsure of how to do that? In this week's guest article by Susan Friedmann you'll find 5 steps that will help you break out of the trade show rut.
Transportation & Shipping
We had a great showing at AIA this year we more than doubled our leads from last year in Boston. We are proud of our new booth design and contribute the additional interest in our company and products to the open layout & interactive glass display. Many architects were interested in the 90-min glass floor display presented by Greenlite Glass Systems Inc. (Www.greenliteglass.com) We displayed our industry leading 20-min All Glass Door, 90-min VDS Heat Barrier door, Keralite Ultra, Swissflam, Contraflam, & Keralite FR-F all installed in our VDS Framing Systems. Having life size pieces of our fire rated glass allowed the architects to get an up close view of how our glass looks like when installed and to see the actual thickness of each piece. We had many questions about code issues and design possibilities with all of our wall systems.
Grand National |
